Case Study: Rebuilding Base44 Sites in WordPress for a German Marketing Agency

The client

APE Marketing is a marketing agency in Germany. Like many agencies in 2026, they use Base44 to design client websites quickly: they can show a client a working concept in a day instead of a week.

The problem starts after approval. Their clients want to edit their own pages, add news and events, run the site in more than one language and keep their own hosting. That is where I come in, through Fiverr, as their WordPress partner.

The challenge

• No export to WordPress. A Base44 app cannot be exported as a WordPress theme, so every site has to be rebuilt.
• The design must not change. The client already approved the Base44 version, so the WordPress site has to match it closely.
• Different kinds of businesses. An agency site, a restaurant with online booking, a machine dealer with a product range and a regional association with events and members' news.
• Agency pace. Fixed quotes, short timelines and clean handover, because the agency's own reputation is on the line.

How we work together

1. The agency sends the Base44 link and a short list of what must work.
2. I map every page and section and send a fixed quote, offering two build options: Elementor, or Shilpi (shilpibuilder.com), my own AI-native WordPress builder.
3. I rebuild the design with global colours and fonts first, then reusable sections, so the whole site stays consistent and easy to edit.
4. Dynamic content becomes editable. Products, events and team members are set up so the client can add them like blog posts. External tools such as a restaurant booking system are embedded as they are.
5. Review on staging, agreed fixes, then launch on the client's domain with a short walkthrough.

Results

• Repeat work. After the first project, APE Marketing came back with more Base44 sites, including their own agency website.
• Design kept. Each site matches the approved Base44 design on desktop, tablet and mobile.
• Clients edit their own sites. Text, images, events and products are managed in WordPress without code.
• Faster agency workflow. The agency keeps designing in Base44, the tool they are fastest with, and I handle the build.

Lessons for agencies using AI builders

• Design in the AI builder, build in a CMS. Base44 is excellent for approval; WordPress is better for the years after launch.
• Decide the editor early. Elementor suits teams that already know it; Shilpi suits teams that want clean code and AI-assisted editing.
• List the dynamic content up front. Events, products and team members are much easier to plan before the build than after.
• Keep booking and ordering tools external when they already work. Embedding them is cheaper and safer than rebuilding them.